The Idea Services Industries Our Process The Team Clients Engage Us
Senior Advisory Group  ·  Ex-CXO Collective

Your business
deserves advisors
who have been there.

A collective of ex-CXOs with decades of front-line industry experience — not academic consultants, but operators who have grown businesses, won markets, and created real value.

200+
Aggregate years of
front-line experience
8
Core practice
areas
5
Industries known
from inside
1st
Principle: skin
in your game
The Boardwalk Idea

We put our
skin in your
game.

"When walking an untamed beach — hot sand, high waves, random pebbles — a boardwalk gives you the right platform to move forward comfortably and with conviction."

— Founding Philosophy

We do not arrive with frameworks we read about. We arrive with scars, wins, and decades of operator judgment from the very industries we are advising you on.

You are not an account for us. You are our passion to further excel. We make the real effort of providing right solutions to your challenges — because we have lived them ourselves.

Ex-CXO Advisors Thought Leaders Front-line Operators Industry Insiders Skin in the Game Indian Subcontinent
What We Do

Every challenge.
One boardwalk.

Whether you need a business plan to start, or want to enhance market share, strengthen brand equity, drive AI integration, or accelerate Market Cap — we bring operators' instinct to your specific challenge.

01
Business Strategy & Turnaround
Robust business plans for new ventures, diversification, and turnaround situations — built from operator experience, not academic templates.
Strategic Planning GTM Turnaround
02
P&L & Market Cap Enhancement
Margin improvement, setting key milestones, and accelerating market cap — driving measurable impact on topline, bottomline, and value creation.
P&L Margins Market Cap
03
Product Planning & Supply Chain
Product portfolio augmentation and leaner, more efficient supply chain — driving better efficiency and competitive advantage across the value chain.
Product Planning Portfolio SCM
04
Brand Advisory & Marketing Communication
Brand equity enhancement, marketing strategy, campaign ideation, media ratification, trade marketing, counter extraction, and digital & performance marketing — from advisors who have run Brand P&Ls at scale.
Brand Advisory Campaign Planning Digital
05
Channel & Sales Strategy
Distribution architecture, partner programs, and sales force design that wins market share, reach, and extraction in India's complex multi-channel environment across B2C, B2T, B2B, and D2C.
Distribution Channel Market Share
06
Customer Experience & After-Sales Service
Enhancing Customer Satisfaction Index, driving efficiency in after-sales service across a diverse customer touch-point network.
CSI NPS Service Network
07
Digital Transformation & AI Integration
Drive AI across marketing, supply chain, operations, and customer experience — with pragmatic roadmaps that actually get implemented.
AI Digital Operations
08
Corporate Affairs & Media Relations
Navigate regulatory landscapes, industry associations, and media — with the credibility only senior leaders who have held these roles can bring.
Regulatory Media Associations
Our Domain

Industries we
know deeply.

📺
Consumer Electronics
CE & Durables
🏠
Home Appliances
FMCD
❄️
Cooling Products
AC & Refrigeration
🚗
Automotive
Auto & EVs
🛒
FMCG
New Launches
Functional Expertise
Business Turnaround P&L Enhancement Market Cap Growth Strategic Planning Brand Advisory Marketing Communication Channel & Sales Strategy Supply Chain Go-To-Market After Sales Service Digital Transformation AI Integration Corporate Affairs Industry Associations Media Relations New Launches
How We Work

Operator instinct.
Every step.

Our process is not a framework applied to your situation. It is judgment earned through decades of doing — brought to bear on your specific challenge, every time.

01
Diagnose

We do not arrive with a framework. We arrive with open ears. A deep-dive into your financial, competitive, and operational reality — no pre-packaged answers.

02
Design

Solutions co-created with your team — drawing on our decades of industry experience to challenge assumptions and surface the right opportunities.

03
Execute

We do not hand over a report and leave. We stay in the room, working alongside your teams through implementation — skin in the game.

04
Win

Measurable outcomes — revenue, brand equity, margin, market share. We define success before we begin, and we hold ourselves to it.

The Team

Ex-CXOs who have
been there.

Boardwalk is pivoted on Deba Ghoshal — a passionate marketer and industry veteran who has spent three decades in Consumer Durables and related products. As a former CXO, he has driven growth trajectories, won markets, and created exceptional stakeholder value.

Around him, Boardwalk constitutes professionals from diverse industries and domains — each having spent extensive parts of their careers in real organizations, holding front-line roles. They are not academics. They are operators.

Together, they bring you the ability to solve anything and everything related to your business — from starting off to scaling up, from brand to supply chain, from GTM to AI integration.

When you walk with Boardwalk, you walk with advisors who have already crossed the terrain you are about to enter.

The Consortium
Deba Ghoshal
Deba Ghoshal
Founder & Principal
Consumer Durables, Marketing & Retail
Ex Voltas · LG · Honda
▼ Profile
Syed Amjad Ali
Syed Amjad Ali
Domain Specialist
Advertising & Brand Communications
Ex Lintas · Lowe
▼ Profile
Nikhil Mathur
Nikhil Mathur
Domain Specialist
Consumer Insights & Market Intelligence
Ex GfK · Nielsen · Kantar
▼ Profile
Vinod Agarwal
Vinod Agarwal
Domain Specialist
CA & CS, Finance & Compliances
Ex Canon · HCL · Bausch & Lomb
▼ Profile
Sumit Kumar Singh
Sumit Kumar Singh
Domain Specialist
AI & Digital Transformation
Ex Microsoft · MakeMyTrip · Times Internet
▼ Profile
Shiv Burman
Shiv Burman
Domain Specialist
Sports Marketing & Brand Partnerships
Ex IMG · BCCI Alliance
▼ Profile
Girish Shah
Girish Shah
Domain Specialist
Customer Service & Operations Excellence
Ex Voltas · Samsung · Videocon
▼ Profile
Kapil Kumria
Kapil Kumria
Domain Specialist
Government Affairs & Strategic Alliances
Serial Entrepreneur
▼ Profile
Who We Work With

Clients &
Associates.

Our Client network spans leading brands across consumer durables, cooling, automotive, and FMCG — alongside specialist associates in retail marketing, corporate affairs, and consulting.

Air Conditioning
Bosch Home Comfort
Hitachi AC
Air Coolers
Jmatek / Honeywell
Quilo Air Coolers
Associates — Retail Marketing & Corporate Affairs
Ubora
Optimax Aces
Associates — Expert Networks
Bain Advisor Network
Vedak Expert Network
Let's Talk

Ready to navigate
your next
challenge?

Bring us your most pressing business challenge. We will bring decades of front-line operator experience — and we will put our skin in your game.

connect@boardwalk.co.in